On July 5th, Mark Zuckerberg announced the launch of Threads, which joins the Meta family that includes Facebook, Instagram and WhatsApp. Within five days of launch, it is reported that 100 million people have signed up on Threads. This meteoric rise can be attributed to the ease of creating an account on Threads—users simply verify their new profile through their Instagram account. But with Threads’ user-friendly approach to a quick start comes the masses of bad actors who thrive on scams posted on fraudulent social media profiles they create.
Established platforms like Twitter, Facebook, Instagram and LinkedIn all struggle to deter criminals from creating accounts impersonating legitimate users. The sheer volume of new accounts on Threads coupled with the inextricable connection to Instagram makes taking down a fraudulent profile complicated.
Read our recent case where Insite helped a CEO who learned about Threads the hard way.